As Hopin's first design hire, I experienced the full spectrum of a startup's growth, from its early stages to expanding to 1000 employees, and navigating through economic ups and downs. Working alongside talented individuals from around the world, I've grown into not just a seasoned designer, but also a strategist, thinker, architect, and craftsman.
As Hopin's first design hire, I experienced the full spectrum of a startup's growth, from its early stages to expanding to 1000 employees, and navigating through economic ups and downs. Working alongside talented individuals from around the world, I've grown into not just a seasoned designer, but also a strategist, thinker, architect, and craftsman.
As Hopin's first design hire, I experienced the full spectrum of a startup's growth, from its early stages to expanding to 1000 employees, and navigating through economic ups and downs. Working alongside talented individuals from around the world, I've grown into not just a seasoned designer, but also a strategist, thinker, architect, and craftsman.
2019 - 2020
During the first year at Hopin, our team poured our hearts and souls into ensuring Hopin's success. Despite the endless meetings and long hours, it didn't feel like work; we had a blast. Our primary focus was on growing our user base, serving clients(we worked with such cool brands like Tech Crunch, GitLab, Figma, Amazon and more!), preparing for fundraising, and establishing a strong global remote team. As the first designer at Hopin, my focus was on:
Hopin product revamp
Revamped product UIs to enhance user experience and visual appeal
Hopin product revamp
Revamped product UIs to enhance user experience and visual appeal
Hopin product revamp
Revamped product UIs to enhance user experience and visual appeal
Brand indentity
Led the initial Hopin identity design for a cohesive brand presence
First design team
Assembled the first design avengers! ✌️
2020 - 2021
As the product team grew and matured, my focus shifted to specific product challenges. This phase allowed me to master crafting seamless user experiences, from the initial concept all the way to the final implementation.
Event notification [case study coming soon]
Defined the holistic notification journey
Marketplace
Designed a full experience for the virtual event marketplace
2021 - 2022
I specialized as a system designer, contributing to the creation of scalable, accessible, and efficient components utilized by over 10 distinct product teams. This focus allowed me to refine my craftsman skills and cultivate a keen eye for detail, ensuring that every aspect of the design specs were meticulously considered. This commitment to mature craftsmanship not only elevated the quality of my work but also instilled a sense of pride in the solutions I created.
I specialized as a system designer, contributing to the creation of scalable, accessible, and efficient components utilized by over 10 distinct product teams. This focus allowed me to refine my craftsman skills and cultivate a keen eye for detail, ensuring that every aspect of the design specs were meticulously considered. This commitment to mature craftsmanship not only elevated the quality of my work but also instilled a sense of pride in the solutions I created.
Designing the design systems [case study coming soon]
2022-2023
As Hopin revised its product vision to adapt to new market spaces amidst the swarm changes with AI, the organization ventured into a future growth strategy—Community. In this initiative, I took charge of establishing design fundamentals for the success of the brand new product; the app architecture, product design and brand identity strategy.
As Hopin revised its product vision to adapt to new market spaces amidst the swarm changes with AI, the organization ventured into a future growth strategy—Community. In this initiative, I took charge of establishing design fundamentals for the success of the brand new product; the app architecture, product design and brand identity strategy.
Mission Control [case study coming soon]
Crafted an easier, faster and more enjoyable tool that simplifies community managers' daily tasks
Superwave brand identity
Led the brand strategy and identity design
Copyright ⓒ 2023 by Hazel Design R&D
Copyright ⓒ 2023 by Hazel Design R&D
Copyright ⓒ 2023 by Hazel Design R&D
