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Hazelsong

For agencies

Your best work is under an NDA

The campaign that tripled somebody's revenue is the one you may not name. So the testimonial has to be about you rather than about their numbers — and that is a question you have to ask deliberately.

  • 6 questions written for agencies, ready to put in your form
  • Their permission recorded in writing, and enforced everywhere this product shows it
  • Published exactly as they wrote it — never reworded, by anybody

Create your Wall of Love

$29 a month for unlimited testimonials, or the limited tier, which holds 15 and needs no card.

Shown to your customers on the page that asks them.

The address you log in with, and where replies to your requests arrive. Never sold.

No password: your dashboard opens from a private link the moment the project is made.

The difficulty

Why it is hard here specifically

Agency testimonials fail in two directions at once: a client who can say nothing specific gives you "great to work with," and a client who can say something specific gives you a figure their legal team will later ask you to remove.

What Hazelsong does about it

  1. Ask about the working relationship, not the result

    "What were you worried about before you hired us?" produces a publishable sentence from a client who cannot mention a single number.

  2. Take the figure out without rewriting the sentence

    When a client does name a number and later regrets it, the span comes out and the rest stands as written — and the reader is told something was removed.

  3. One project per client, with its own form

    Different questions for a retainer and for a one-off build, because they are different pieces of work and produce different sentences.

  4. A wall per service line

    The prospect looking for paid media should not have to read six testimonials about brand work first.

To ask

The questions worth asking

Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.

  1. What were you trying to fix when you came to us?
  2. What had you already tried?
  3. What was the first thing that changed?
  4. What is it like working with us week to week?
  5. What would you say to somebody weighing us against another agency?
  6. Is there anything you would want us to do differently?

Where to put them

The layouts that suit this trade

All 23 are on every plan, on as many pages as you like.

LayoutStoryA case-studies page, or anywhere the person matters as much as the sentence.LayoutTabsA page read by buyers who know your existing customers by name.LayoutCompaniesA business-to-business home page, under the headline.

What you already have

You are probably not starting empty

These are the places this trade usually finds its first ones.

ImportLinkedInA recommendation on your profile, or a post about your work. Both have their own links.ImportClutchA verified review on your agency's profile, with its link.ImportEmailThe line in a reply that said the thing you wish your home page said. Paste it with the sender's name.

Limits, stated

The limit, said plainly

Hazelsong does not read your client's contract and cannot tell you what your NDA allows. It records what your client agreed to here, and enforces that — the agreement they signed with you is still yours to honor.

Other trades

SaaSThe testimonial that survives your next releaseEcommerceFour words, a photograph, and the right place on the pageCoachesA result that is somebody's private lifeCourse creatorsAsk at the end of module three, not at the endFreelancersThe hard part is askingNewslettersNothing in an email runs a script
Everyone this is written for

Your customers already wrote the words

Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.

Start collectingEverything it does