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Hazelsong

For sales teams

Proof a rep can send in one message

A prospect asks whether anybody like them uses you. The answer has to be sendable in thirty seconds, and it has to be the right customer — not the wall.

  • 5 questions written for sales teams, ready to put in your form
  • Their permission recorded in writing, and enforced everywhere this product shows it
  • Published exactly as they wrote it — never reworded, by anybody

Create your Wall of Love

$29 a month for unlimited testimonials, or the limited tier, which holds 15 and needs no card.

Shown to your customers on the page that asks them.

The address you log in with, and where replies to your requests arrive. Never sold.

No password: your dashboard opens from a private link the moment the project is made.

The difficulty

Why it is hard here specifically

Most testimonial tools give a team one wall. A rep on a call needs one testimonial, from a company in the prospect's own trade, as a link they can paste.

What Hazelsong does about it

  1. A wall per segment, each with its own address

    Unlimited walls on every plan. One per industry, one per objection, each a link a rep can send.

  2. Search the words, not just the names

    The testimonial where somebody mentioned the security review is findable by typing that.

  3. Seats, with their own links

    Each person gets their own way in, and revoking one revokes only that one.

To ask

The questions worth asking

Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.

  1. What were you evaluating us against?
  2. What did your team need to be convinced of?
  3. What did the rollout actually look like?
  4. What would have happened if you had done nothing?
  5. What would you tell a peer at another company who asked?

Where to put them

The layouts that suit this trade

All 23 are on every plan, on as many pages as you like.

LayoutTabsA page read by buyers who know your existing customers by name.LayoutCompaniesA business-to-business home page, under the headline.LayoutStoryA case-studies page, or anywhere the person matters as much as the sentence.

What you already have

You are probably not starting empty

These are the places this trade usually finds its first ones.

ImportG2Open your product's reviews, take the quotation you want and the link to that review.ImportLinkedInA recommendation on your profile, or a post about your work. Both have their own links.ImportEmailThe line in a reply that said the thing you wish your home page said. Paste it with the sender's name.

Limits, stated

The limit, said plainly

A testimonial is still bound by what that customer allowed, and the two kinds of answer hold in different ways. One that did not allow your website is not served by a widget, a wall or the API, whichever seat is asking — that is enforced on every request. Advertising is not a channel Hazelsong has, so nothing here places an ad and nothing here can stop one: the consent sentence on the card names only the places that customer allowed, your export lists what they checked off, and it is your team that has to honor them before the words go into a paid campaign.

Other trades

AgenciesYour best work is under an NDASaaSThe testimonial that survives your next releaseEcommerceFour words, a photograph, and the right place on the pageCoachesA result that is somebody's private lifeCourse creatorsAsk at the end of module three, not at the endFreelancersThe hard part is asking
Everyone this is written for

Your customers already wrote the words

Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.

Start collectingEverything it does