The difficulty
Why it is hard here specifically
Newsletter operators try to embed a widget in an email, discover it does not work, and end up pasting a gray screenshot of a post on X.
What Hazelsong does about it
The quotation, drawn as an image
With your color and your mark on it, at the size the post wants. Paste it in like any other picture.
A wall to link to
A page of its own, at your own address, for readers who want the rest.
Ask your readers, not just your customers
A reader who replies to say an issue changed their mind has written you a testimonial. That is what the "Email" source is for.
To ask
The questions worth asking
Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.
- What made you subscribe?
- Which issue do you still think about?
- What have you done differently because of something you read here?
- Who do you forward it to?
- How would you describe it to them?
Where to put them
The layouts that suit this trade
All 23 are on every plan, on as many pages as you like.
What you already have
You are probably not starting empty
These are the places this trade usually finds its first ones.
Limits, stated
The limit, said plainly
Substack posts and email clients will not run the widget. That is on the page about it rather than in a support article you would find afterward.
Other trades
Your customers already wrote the words
Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.