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Hazelsong

For SaaS

The testimonial that survives your next release

Software changes every few weeks. A testimonial praising a screen you have since removed reads as out of date to exactly the person you were trying to convince.

  • 6 questions written for SaaS, ready to put in your form
  • Their permission recorded in writing, and enforced everywhere this product shows it
  • Published exactly as they wrote it — never reworded, by anybody

Create your Wall of Love

$29 a month for unlimited testimonials, or the limited tier, which holds 15 and needs no card.

Shown to your customers on the page that asks them.

The address you log in with, and where replies to your requests arrive. Never sold.

No password: your dashboard opens from a private link the moment the project is made.

The difficulty

Why it is hard here specifically

Most SaaS testimonials are about features, and features are the part of a product with the shortest life. The ones that keep working are about the problem the customer had — which does not change when you redesign the settings page.

What Hazelsong does about it

  1. Ask about the problem, not the screen

    "What were you doing before this?" ages well. "I love the new dashboard" does not survive the redesign.

  2. Show the company, never their logo

    The companies layout sets the names your customers typed as text. A logo would say that company endorsed you, which is not what one employee's testimonial means.

  3. Read them out through the API

    If your marketing site is your own code, the widget is optional: the API hands them back as JSON, already filtered to what may be published.

  4. Watch the language change

    What your customers keep saying, read back as prose, is where you find out they describe your product in words you have never used on your own site.

To ask

The questions worth asking

Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.

  1. What were you using before, and what made you stop?
  2. What was the moment you knew this was going to work?
  3. What does your week look like now that it did not before?
  4. Who else on your team uses it, and for what?
  5. What nearly stopped you from signing up?
  6. What would you tell somebody comparing us with the obvious alternative?

Where to put them

The layouts that suit this trade

All 23 are on every plan, on as many pages as you like.

LayoutCompaniesA business-to-business home page, under the headline.LayoutWallA page section headed "What our customers say," on any width.LayoutRating badgeA header, a footer, or beside a price.

What you already have

You are probably not starting empty

These are the places this trade usually finds its first ones.

ImportG2Open your product's reviews, take the quotation you want and the link to that review.ImportCapterraYour listing's review page, one review at a time, with its link.ImportProduct HuntA review or a comment on your launch, with its link.

Limits, stated

The limit, said plainly

No report here will produce a figure your customers did not give you. If you need "40% faster onboarding" on your page, it has to come from a customer who said it.

Other trades

AgenciesYour best work is under an NDAEcommerceFour words, a photograph, and the right place on the pageCoachesA result that is somebody's private lifeCourse creatorsAsk at the end of module three, not at the endFreelancersThe hard part is askingNewslettersNothing in an email runs a script
Everyone this is written for

Your customers already wrote the words

Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.

Start collectingEverything it does