The difficulty
Why it is hard here specifically
A store collects hundreds of four-word reviews and then puts all of them at the bottom of the home page, where nobody deciding anything will read them.
What Hazelsong does about it
The rating goes next to the price
The rating line has no box around it, so it sits in a product page without looking like something bolted on.
A wall per product, by tag
Tag on arrival and point each product's widget at its own tag.
Their photograph, not a stock one
A customer who sends a picture of the thing in their kitchen is worth six sentences. It is kept at the quality they sent it.
The toast, used sparingly
One testimonial at a time in the corner while somebody browses. It is an interruption; use it where an interruption is fair.
To ask
The questions worth asking
Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.
- What did you buy, and who was it for?
- What made you choose this one?
- How was it when it arrived?
- What would you tell somebody who is hesitating?
- Would you buy from us again — and what would you buy?
Where to put them
The layouts that suit this trade
All 23 are on every plan, on as many pages as you like.
What you already have
You are probably not starting empty
These are the places this trade usually finds its first ones.
Limits, stated
The limit, said plainly
If you give a discount for a testimonial, every published copy of that testimonial says so. That is the FTC's rule on endorsements, and it is not a setting here.
Other trades
Your customers already wrote the words
Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.