The difficulty
Why it is hard here specifically
Asking everybody on the last day means asking the ten percent who got to the last day, months after they enrolled, when the feeling has cooled.
What Hazelsong does about it
Ask at the moment something clicks
A link sent after the module where the penny usually drops gets a better answer than one sent at the end of everything.
Two hundred at once, each with their own link
Paste the cohort. Everybody gets their own message and their own link; nobody is put in a line with anybody else.
Video, from a phone, in a minute
A student's own face saying what changed is the thing your sales page cannot fake, and it is recorded in their browser with nothing to install.
To ask
The questions worth asking
Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.
- What made you enroll?
- What did you think this course would be, and what was it actually?
- Which part changed how you work?
- What have you made or done since?
- Who should take this, and who should not?
Where to put them
The layouts that suit this trade
All 23 are on every plan, on as many pages as you like.
What you already have
You are probably not starting empty
These are the places this trade usually finds its first ones.
Limits, stated
The limit, said plainly
A discount or a bonus in exchange for a testimonial is allowed and is disclosed on every copy of it. Free access given before the words were written is the same thing and is disclosed the same way.
Other trades
Your customers already wrote the words
Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.