The difficulty
Why it is hard here specifically
Real estate testimonials are almost all outcome claims. Publishing them as written is normal in the trade and is exactly what an advertising regulator, or a disappointed seller, would point at later.
What Hazelsong does about it
The figure is flagged before it is public
A sentence naming a price, a percentage over asking, or a number of days is marked with the reason and waits for you.
A disclaimer under every wall
Write the line once — the one about past results — and it appears beneath your testimonials wherever they are embedded.
The address comes out, the sentence stays
A testimonial that names the street can have that span removed, with the rest standing exactly as written and the reader told something was taken out.
To ask
The questions worth asking
Copy these into your form and change them to sound like you. Each is written to produce a sentence you could actually publish — the difference between a testimonial and a compliment.
- What were you most worried about when you decided to sell?
- What did we do that you were not expecting?
- How did the process feel at the difficult moments?
- What would you tell somebody choosing an agent?
- Is there anything you would want us to do differently?
Where to put them
The layouts that suit this trade
All 23 are on every plan, on as many pages as you like.
What you already have
You are probably not starting empty
These are the places this trade usually finds its first ones.
Limits, stated
The limit, said plainly
Hazelsong does not know your state's real estate advertising rule and does not claim to make you compliant with it. It marks the sentence; the judgment is yours.
Other trades
Your customers already wrote the words
Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.